Thrive + Wild
Brand, Web
Helping this community hub and soft play slide to success.
Overview.
Thrive + Wild is a community hub for modern wellbeing — bringing together coffee, classes, play, and recovery all under one roof. Home to the largest soft play in Winchester, it’s a space designed for all ages; from parents and little ones to those looking to move, reset, or simply take a moment for themselves. Meticulously considered in every detail, it’s built to inspire connection, energy and feel-good moments.
Osc Studio teamed up with Thrive + Wild to elevate their brand to match the scale and ambition of the physical space. From the outset, there was a clear alignment — a shared vision to create something that felt considered, distinctive and built to last.
“From day one, we knew this was going to be something special. Seeing Thrive + Wild open to sell-out weekends has been amazing — and we’re only just getting started.”
Jake Sanders-Rhodes
Osc Studio
Working closely together, we developed a brand that captures the energy and versatility of the space, while maintaining a sense of calm and cohesion throughout. The identity balances bold, confident elements with softer, more welcoming touches — reflecting its dual role as both a vibrant community hub and a place to pause and unwind.
A key challenge was creating a brand that could speak to both sides of the business: the playful, high-energy “wild” soft play experience, and the more considered, wellbeing-focused classes. Our solution began with a handwritten logo, designed to feel expressive and human. When paired with a flexible colour palette, it allows different areas of the brand to take on their own personality — all while remaining part of a cohesive, recognisable whole.
Primary Palette
Inspired by the external fascia of the building.
Thrive Palette
Earthy tones to promote classes, wellness, treatments etc.
Wild Palette
Created the match the soft play colour scheme.
This thinking was then carried through into the digital experience, where we designed a website that feels as intuitive and inviting as the space itself. Clear navigation, thoughtful structure, and carefully considered content ensure visitors can easily explore everything on offer — from classes and facilities to bookings and events.
The result is a brand and digital presence that not only reflects the ambition behind Thrive + Wild, but helps bring it to life — creating a seamless experience both online and in person.
